Five Lessons On Email Marketing From The Music Industry
I recently wrote this article about email marketing lessons to be learned from the music industry.
Email marketing is something which businesses do in many and various ways with varying degrees of success. Getting people to sign up to your email list, preventing email systems from labelling your email as spam, let alone getting people to read your emails are all steps that need fine tuning on an ongoing basis. With statistics showing a $45.65 return on every $1 spent on email marketing in 2008 it is extremely important that it really is a powerful way of growing business…
I took the top 15 artists on the Australian music charts and headed to their websites. Their website is a primary area for getting signups to their email marketing so a link or form should be obvious to find and use. So here’s 5 lessons on email marketing from the music industry… » more
